{"id":9172,"date":"2021-08-09T09:51:49","date_gmt":"2021-08-09T04:21:49","guid":{"rendered":"https:\/\/worxogo.xogoweb.com\/website\/?p=9172"},"modified":"2022-07-11T10:50:53","modified_gmt":"2022-07-11T05:20:53","slug":"how-a-30-bn-healthcare-major-increased-its-sales-by-18","status":"publish","type":"post","link":"https:\/\/worxogo.xogoweb.com\/legacy\/how-a-30-bn-healthcare-major-increased-its-sales-by-18\/","title":{"rendered":"Increasing Healthcare Sales by 18% &#8211; A Real Case Study"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9172\" class=\"elementor elementor-9172\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4a9a726 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4a9a726\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aaf3a64\" data-id=\"aaf3a64\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-741bd8d elementor-widget elementor-widget-heading\" data-id=\"741bd8d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.6 - 08-06-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Client Overview<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46779a0 elementor-widget elementor-widget-text-editor\" data-id=\"46779a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.6 - 08-06-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p style=\"text-align: center;\">One of the fastest-growing pharmaceutical companies, it develops and distributes over 600 products for healthcare professionals in India alone. The company has a team of over 109k employees globally that deal with a dynamic product diversity from diagnostics, medical devices, nutrition, therapies &amp; branded generic medicines<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e2ebc3b elementor-section-full_width elementor-section-stretched bg02 elementor-section-height-default elementor-section-height-default\" data-id=\"e2ebc3b\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-16929c8\" data-id=\"16929c8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-179b1b1 elementor-widget elementor-widget-heading\" data-id=\"179b1b1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Key Challenges<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1604f99 elementor-section-full_width container keychallengecontainer elementor-section-height-default elementor-section-height-default\" data-id=\"1604f99\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-3d8aef4 keychallengebox\" data-id=\"3d8aef4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ac144b elementor-widget elementor-widget-image\" data-id=\"4ac144b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.6 - 08-06-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"91\" height=\"91\" src=\"https:\/\/worxogo.xogoweb.com\/legacy\/wp-content\/uploads\/2021\/07\/Group-39.png\" class=\"attachment-large size-large\" alt=\"\" style=\"width:100%;height:100%;max-width:91px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d6ac9c elementor-widget elementor-widget-heading\" data-id=\"5d6ac9c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Improve Detailing Time for Focus Brands<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2b508b para elementor-widget elementor-widget-text-editor\" data-id=\"e2b508b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In order to make meaningful interactions and provide adequate product information, reps needed to increase the detailing time with Health Care Professionals (HCPs).<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-defaf68 keychallengebox\" data-id=\"defaf68\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e66d26b elementor-widget elementor-widget-image\" data-id=\"e66d26b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"90\" height=\"90\" src=\"https:\/\/worxogo.xogoweb.com\/legacy\/wp-content\/uploads\/2021\/07\/Group-41.png\" class=\"attachment-large size-large\" alt=\"\" style=\"width:100%;height:100%;max-width:90px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74260ae elementor-widget elementor-widget-heading\" data-id=\"74260ae\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Increase Prescriber Base<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec42c92 para elementor-widget elementor-widget-text-editor\" data-id=\"ec42c92\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The low interaction rate was resulting in falling prescriber base for the MRs.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-f8d70bb keychallengebox \" data-id=\"f8d70bb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a41175 elementor-widget elementor-widget-image\" data-id=\"3a41175\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"90\" height=\"90\" src=\"https:\/\/worxogo.xogoweb.com\/legacy\/wp-content\/uploads\/2021\/07\/Group-43.png\" class=\"attachment-large size-large\" alt=\"\" style=\"width:100%;height:100%;max-width:90px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e281c65 elementor-widget elementor-widget-heading\" data-id=\"e281c65\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Increase Prescription Generation<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d62502 para elementor-widget elementor-widget-text-editor\" data-id=\"3d62502\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Improving detailing time and prescriber base for focus brands would lead to an increase in prescription generation and sales revenue.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8fb94d elementor-widget elementor-widget-text-editor\" data-id=\"e8fb94d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\">The Medical Reps (MRs) at the Pharmaceutical giant needed to improve their detailing time and prescriber base for focus brands, which would lead to an increase in prescription generation and sales revenue. Further, the reps needed to sell the desired\u00a0 product mix, which would increase the demand of the Focus brands. The management wanted to improve the engagement of MRs with HCPs, by keeping their Reps more <b><i>Engaged, Motivated <\/i><\/b>and <b><i>Productive<\/i><\/b>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-09acfa2 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"09acfa2\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f1f066\" data-id=\"1f1f066\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-04295f3 elementor-widget elementor-widget-heading\" data-id=\"04295f3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Nudge Coach Deployment<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3383de5 container elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3383de5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2748c56\" data-id=\"2748c56\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b4255e elementor-widget elementor-widget-image\" data-id=\"9b4255e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/worxogo.xogoweb.com\/legacy\/wp-content\/uploads\/2021\/07\/casestudy01.jpg\" title=\"casestudy01\" alt=\"casestudy01\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-96e8774\" data-id=\"96e8774\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c08491 elementor-widget elementor-widget-text-editor\" data-id=\"9c08491\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The Pharma company used worxogo Nudge Coach to approach their problems. Based on the Nobel prize-winning concept of Nudges, the coach nudges each\u00a0 representative to cover large territories by helping them build productive behaviors.<\/p><p>worxogo Nudge Coach understands each reps\u2019 motivations and nudges them daily on their KPIs. These small yet deeply impactful nudges helped reps make meaningful and informed interactions with the ideal number of\u00a0 HCPs.<\/p><p>worxogo Nudge Coach was integrated with the company\u2019s existing CRM. Daily personalized nudges helped reps increase their visits &amp; improve upon their detailing time. Instant recognition and rewards, through badges and points, incentivized them to achieve a higher prescription base and improve sales for the focus brands.<\/p><p>The managers could track individual MRs\u2019 performance, quickly identify reps not doing well and intervene at the right point.\u00a0 By helping the managers focus on what\u2019s really important for each MR, Nudge Coach acted like a productivity wingman, resulting in higher revenues for the company.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-21fcaca elementor-section-full_width elementor-section-stretched bg02 elementor-section-height-default elementor-section-height-default\" data-id=\"21fcaca\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3df5420\" data-id=\"3df5420\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-861dd3f elementor-widget elementor-widget-heading\" data-id=\"861dd3f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Outcome<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c842d8a outcomecontainer elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c842d8a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-7374ce4\" data-id=\"7374ce4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66c954c elementor-widget elementor-widget-image\" data-id=\"66c954c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/worxogo.xogoweb.com\/legacy\/wp-content\/uploads\/2021\/08\/casestudycircle01.png\" title=\"casestudycircle01\" alt=\"casestudycircle01\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25e749b percent txtwhite elementor-widget elementor-widget-heading\" data-id=\"25e749b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">49%<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bee4b2 elementor-widget elementor-widget-heading\" data-id=\"1bee4b2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">More MRs hit the Detailing Time Benchmark<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-a1e754f\" data-id=\"a1e754f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-112a95a elementor-widget elementor-widget-image\" data-id=\"112a95a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/worxogo.xogoweb.com\/legacy\/wp-content\/uploads\/2021\/08\/casestudycircle02.png\" title=\"casestudycircle02\" alt=\"casestudycircle02\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0440b2 percent txtgreen elementor-widget elementor-widget-heading\" data-id=\"f0440b2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">15%<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb62ed5 elementor-widget elementor-widget-heading\" data-id=\"eb62ed5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Expansion of Prescriber  Base for \nFocus Brands\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-e8b7e1a\" data-id=\"e8b7e1a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e65d501 elementor-widget elementor-widget-image\" data-id=\"e65d501\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/worxogo.xogoweb.com\/legacy\/wp-content\/uploads\/2021\/08\/casestudycircle01.png\" title=\"casestudycircle01\" alt=\"casestudycircle01\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da1c4b7 percent txtwhite elementor-widget elementor-widget-heading\" data-id=\"da1c4b7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">23%<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-998a92e elementor-widget elementor-widget-heading\" data-id=\"998a92e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Increase in # of Prescriptions generated for Focus Brands\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-47212cd elementor-section-stretched bottomtext elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"47212cd\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-af85d05\" data-id=\"af85d05\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ac85af elementor-widget elementor-widget-text-editor\" data-id=\"7ac85af\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00a0<\/p><p>Using worxogo Nudge Coach, the management registered a substantial improvement (from 33% to 82%) in number of MRs hitting the desired detailing time with the HCPs. This led to a significant improvement in the prescriber base as well as the number of prescriptions generated for the focus brands, which in turn registered an <b>18% increase in overall sales achievement.<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5376a68 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"5376a68\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a45425\" data-id=\"7a45425\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8c2bbe3 downloadbutton elementor-widget elementor-widget-text-editor\" data-id=\"8c2bbe3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.worxogo.com\/wp-content\/uploads\/2021\/08\/Healthcare_Major-Case-Study-1.pdf\">Download Case Study<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Client Overview One of the fastest-growing pharmaceutical companies, it develops and distributes over 600 products for healthcare professionals in India&hellip;<\/p>\n","protected":false},"author":7,"featured_media":8446,"comment_status":"open","ping_status":"open","sticky":false,"template":"casestudypage.php","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[68,225],"tags":[242],"class_list":["post-9172","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-pharma-life-sc","tag-field-sales","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Increasing Healthcare Sales by 18% - A Real Case Study - worxogo<\/title>\r\n<meta name=\"description\" content=\"worxogo Nudge Coach helped this healthcare sales team drive sales by improving detailing time, prescriber base and prescriptions generated.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/worxogo.xogoweb.com\/legacy\/how-a-30-bn-healthcare-major-increased-its-sales-by-18\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Increasing Healthcare Sales by 18% - A Real Case Study - worxogo\" \/>\r\n<meta property=\"og:description\" content=\"worxogo Nudge Coach helped this healthcare sales team drive sales by improving detailing time, prescriber base and prescriptions generated.\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/worxogo.xogoweb.com\/legacy\/how-a-30-bn-healthcare-major-increased-its-sales-by-18\/\" \/>\r\n<meta property=\"og:site_name\" content=\"worxogo\" \/>\r\n<meta property=\"article:published_time\" content=\"2021-08-09T04:21:49+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2022-07-11T05:20:53+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/worxogo.xogoweb.com\/legacy\/wp-content\/uploads\/2021\/07\/Group-25.png\" \/>\r\n\t<meta property=\"og:image:width\" content=\"1366\" \/>\r\n\t<meta property=\"og:image:height\" content=\"564\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\r\n<meta name=\"author\" content=\"Rashmi Simon\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rashmi Simon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/worxogo.xogoweb.com\/legacy\/how-a-30-bn-healthcare-major-increased-its-sales-by-18\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/worxogo.xogoweb.com\/legacy\/how-a-30-bn-healthcare-major-increased-its-sales-by-18\/\"},\"author\":{\"name\":\"Rashmi Simon\",\"@id\":\"https:\/\/worxogo.xogoweb.com\/legacy\/#\/schema\/person\/d2868362145a2c8dd3b919a9936e1ef4\"},\"headline\":\"Increasing Healthcare Sales by 18% &#8211; 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