{"id":11463,"date":"2022-07-25T10:54:24","date_gmt":"2022-07-25T05:24:24","guid":{"rendered":"https:\/\/www.worxogo.com\/?p=11463"},"modified":"2022-07-25T10:54:28","modified_gmt":"2022-07-25T05:24:28","slug":"5-strategies-to-increase-pharma-sales-force-effectiveness","status":"publish","type":"post","link":"https:\/\/worxogo.xogoweb.com\/legacy\/5-strategies-to-increase-pharma-sales-force-effectiveness\/","title":{"rendered":"5 Strategies to Increase Pharma Sales Force Effectiveness"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11463\" class=\"elementor elementor-11463\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8686c6b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8686c6b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c015ea5\" data-id=\"c015ea5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-85a788a elementor-widget elementor-widget-text-editor\" data-id=\"85a788a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.6 - 08-06-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Pharma companies spend billions of dollars hiring the right talent and training their sales reps. It&#8217;s no wonder companies are looking for ways of improving sales force effectiveness. There are entire departments dedicated to sales force effectiveness. Tons of tools available in the market that sell the dream of a highly effective sales team. This blog explores 5 practical strategies you can use to increase your sales force effectiveness. But first let&#8217;s look at the language and concepts around sales force effectiveness.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-98b7fa9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"98b7fa9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3916e0c\" data-id=\"3916e0c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5ecf39 elementor-widget elementor-widget-heading\" data-id=\"e5ecf39\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.6 - 08-06-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">What is Sales Force Effectiveness?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-747b2e1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"747b2e1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f0a5408\" data-id=\"f0a5408\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67e8bf7 elementor-widget elementor-widget-spacer\" data-id=\"67e8bf7\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.6 - 08-06-2022 *\/\n.e-container.e-container--row .elementor-spacer-inner{width:var(--spacer-size)}.e-container.e-container--column .elementor-spacer-inner,.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-79d13d7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79d13d7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f736b4\" data-id=\"5f736b4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a6a3f53 elementor-widget elementor-widget-text-editor\" data-id=\"a6a3f53\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Pharma sales teams today work in a fiercely competitive and evolving salesscape. The only differentiator is how effective sales teams can be. Pharma companies have dedicated Sales Force Effectiveness (SFE) teams that map and improve sales force effectiveness. They work with the primary objective of managing teams and providing them with the tools to be productive. These SFE teams track the performance of sales reps. Furthermore, they define strategies to ensure reps spend their time doing the things that matter to their customers and add to their organization&#8217;s bottom line.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a35e89 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a35e89\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c46766\" data-id=\"3c46766\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-159f672 elementor-widget elementor-widget-heading\" data-id=\"159f672\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What are some Pharma Sales Force Effectiveness Metrics<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-265e457 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"265e457\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9dc2443\" data-id=\"9dc2443\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5713fe6 elementor-widget elementor-widget-spacer\" data-id=\"5713fe6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3abeafb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3abeafb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e575fa\" data-id=\"7e575fa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e883595 elementor-widget elementor-widget-text-editor\" data-id=\"e883595\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>That&#8217;s why measuring sales force effectiveness has evolved over the past few years from basic metrics like revenue, prescription, HCP interactions etc. These days more and more teams look at advanced metrics as well. Some of the basic metrics can be broadly categorised as &#8211;<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f70886e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f70886e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-588a1b5\" data-id=\"588a1b5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cd2e714 elementor-widget elementor-widget-heading\" data-id=\"cd2e714\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Lead Metrics<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-381cbb5 elementor-widget elementor-widget-spacer\" data-id=\"381cbb5\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0ed3819 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0ed3819\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8868ea5\" data-id=\"8868ea5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac2eb62 elementor-widget elementor-widget-text-editor\" data-id=\"ac2eb62\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Simply put, these metrics measure the <strong>effort<\/strong> that your sales reps put into achieving their quotas. Here are three examples of lead metrics that have evolved to measure Sales Rep productivity.<\/p><ol><li><p><strong>Call Averages<\/strong> &#8211; Earlier, &#8220;call average&#8221; or the number of times a rep met a doctor was the single most important lead metric for reps. Today pharma sales force effectiveness metrics include other aspects of a doctor visit &#8211; like the <strong>frequency of meeting with A-class doctors<\/strong> or the\u00a0<strong>percentage of A-class doctors<\/strong>\u00a0being missed out. These metrics give a more accurate picture of the depth of rep engagement with HCPs and A-class doctors.<\/p><\/li><li><p><strong>RCPA Compliance <\/strong>&#8211; Another example of lead metrics is <strong>RCPA compliance<\/strong> (Retail Chemist Prescription Audit). This gauges sales performance at a chemist level or how an HCP responds to rep interactions through prescriptions. These metrics typically get triangulated from the retail audits, which are done at an industry-wide level.<\/p><\/li><li><p><strong>In Chamber productivity<\/strong> &#8211; One critical pharma sales force effectiveness metric today measures the effectiveness of targeted communication to HCPs.\u00a0 This is worked out by how much time reps spend detailing focus brands in a doctor&#8217;s chamber. More the time spent, the better it is.<\/p><\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c953a80 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c953a80\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c7db28b\" data-id=\"c7db28b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f48f368 elementor-widget elementor-widget-heading\" data-id=\"f48f368\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Lag metrics<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-019585d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"019585d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d6a7682\" data-id=\"d6a7682\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f73e193 elementor-widget elementor-widget-spacer\" data-id=\"f73e193\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1af0213 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1af0213\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f70bc8e\" data-id=\"f70bc8e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f4b4f28 elementor-widget elementor-widget-text-editor\" data-id=\"f4b4f28\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>This brings us to lag metrics &#8211; <strong>outcomes<\/strong> that reps achieve through their activities. Or simply put, the results of the efforts sales reps put in. Some examples of outcome KPIs include <strong>Prescriber base<\/strong> (or how many HCPS actually prescribe your products), <strong>No. of prescriptions generated<\/strong> (or Rx), <strong>Wallet share of prescribing HCPs\/doctor<\/strong> etc.\u00a0<\/p><p>Typically Lag metrics are closely related to the quality of effort that goes into the process by reps. E.g. higher HCP interactions lead to higher prescriber base while increased detailing time leads to a higher no. of prescriptions generated.<\/p><p>The best pharma SFE teams focus on helping reps build repeatable habits around their lead metrics. Thereby leading to improved outcomes that can be sustained.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-82ed48a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"82ed48a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-55f51df\" data-id=\"55f51df\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6219a5a elementor-widget elementor-widget-heading\" data-id=\"6219a5a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Sales Force Effectiveness teams are Important for Pharma Companies<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-515136e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"515136e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3ad0fe6\" data-id=\"3ad0fe6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e242f8 elementor-widget elementor-widget-spacer\" data-id=\"4e242f8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2250430 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2250430\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-629286e\" data-id=\"629286e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-320f781 elementor-widget elementor-widget-text-editor\" data-id=\"320f781\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Sales force effectiveness teams are crucial because organizations that don&#8217;t closely track lead metrics, often find their revenue numbers are neither sustainable nor predictable.<\/p><p><strong>First,<\/strong> pharma sales force effectiveness teams provide sales leaders with insights to spot and repair the gaps between strategy and execution.<\/p><p><strong>Second,<\/strong> the only way to suceed in a competitive market is to measure what you do and attribute that measurement to an outcome.<\/p><p>Sales leaders always know the &#8220;how much&#8221; question (i.e. how much sales have happened). But most don&#8217;t know the &#8220;why did we achieve so much&#8221; question. Stated otherwise, why did sales overachieve by 15% or underachieve by 10%? This question can be answered only by effective SFE teams.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d219eb3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d219eb3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e59263c\" data-id=\"e59263c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7063bbf elementor-widget elementor-widget-image\" data-id=\"7063bbf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.6 - 08-06-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"750\" height=\"500\" src=\"https:\/\/worxogo.xogoweb.com\/legacy\/wp-content\/uploads\/2022\/07\/Worxogo-blog-infographic-01-2-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"5 Strategies to increase pharma sales force effectiveness\" srcset=\"https:\/\/worxogo.xogoweb.com\/legacy\/wp-content\/uploads\/2022\/07\/Worxogo-blog-infographic-01-2-1024x683.jpg 1024w, https:\/\/worxogo.xogoweb.com\/legacy\/wp-content\/uploads\/2022\/07\/Worxogo-blog-infographic-01-2-300x200.jpg 300w, https:\/\/worxogo.xogoweb.com\/legacy\/wp-content\/uploads\/2022\/07\/Worxogo-blog-infographic-01-2-768x512.jpg 768w, https:\/\/worxogo.xogoweb.com\/legacy\/wp-content\/uploads\/2022\/07\/Worxogo-blog-infographic-01-2-1536x1024.jpg 1536w, https:\/\/worxogo.xogoweb.com\/legacy\/wp-content\/uploads\/2022\/07\/Worxogo-blog-infographic-01-2-2048x1366.jpg 2048w, https:\/\/worxogo.xogoweb.com\/legacy\/wp-content\/uploads\/2022\/07\/Worxogo-blog-infographic-01-2-1568x1046.jpg 1568w\" sizes=\"(max-width: 750px) 100vw, 750px\" style=\"width:100%;height:66.68%;max-width:2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d4f08f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d4f08f9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-acd4997\" data-id=\"acd4997\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d72b430 elementor-widget elementor-widget-spacer\" data-id=\"d72b430\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98b49c8 elementor-widget elementor-widget-heading\" data-id=\"98b49c8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5 Ways to Increase Sales Force Effectiveness<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bd0691d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bd0691d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ef88f09\" data-id=\"ef88f09\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28a7d5a elementor-widget elementor-widget-spacer\" data-id=\"28a7d5a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-19db21b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"19db21b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ef5595a\" data-id=\"ef5595a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-98e8ff6 elementor-widget elementor-widget-heading\" data-id=\"98e8ff6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-large\">1. Align organization priorities with clear metrics<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cf7651c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cf7651c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2ecef19\" data-id=\"2ecef19\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cd12d2b elementor-widget elementor-widget-spacer\" data-id=\"cd12d2b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6a9004 elementor-widget elementor-widget-text-editor\" data-id=\"c6a9004\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Effective sales managers ensure that their teams metrics align with the most important objectives of the pharmaceutical company. So if a <strong>Focus Brand<\/strong> sales is the priority, then the Lead metrics around that brand should be available to sales managers every day\/week\/month of that quarter.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aa794f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aa794f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-23a6b66\" data-id=\"23a6b66\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a64c5c elementor-widget elementor-widget-heading\" data-id=\"2a64c5c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Keep reps consistent and focussed through data<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fe66439 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fe66439\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-52c7ffd\" data-id=\"52c7ffd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f2bd950 elementor-widget elementor-widget-spacer\" data-id=\"f2bd950\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b36f62c elementor-widget elementor-widget-text-editor\" data-id=\"b36f62c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Sales reps struggle with Cognitive Overload. This happens when too many KPIs are being measured, making reps feel overwhelmed. Inevitably this causes them to default to doing the easiest action and, usually, not the right one. Highlighting focus KPIs helps reps focus their efforts in the right direction and yields results. Frequent reminders help reps get back on track and maintain their efforts and align them with the teams&#8217; goals.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f1c1f39 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f1c1f39\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-567ac9a\" data-id=\"567ac9a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-271a7ce elementor-widget elementor-widget-heading\" data-id=\"271a7ce\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Help reps develop habits on key sales processes<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0b61ab elementor-widget elementor-widget-spacer\" data-id=\"c0b61ab\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-074b2d5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"074b2d5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c60605e\" data-id=\"c60605e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-26e06a0 elementor-widget elementor-widget-text-editor\" data-id=\"26e06a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Habit loops consist of a cue, a routine and a reward. In order to develop a repeatable habit you need all the 3 elements. Sales leaders who incorporate all three into the sales reps tasks build effective sales reps. Behavior science tools (like <a title=\"Pharma Sales Rep's Nudge Coach\" href=\"https:\/\/www.worxogo.com\/pharmafieldsales\/\" target=\"_blank\" rel=\"noopener\">worxogo&#8217;s Nudge coach<\/a>) can help sales leaders build high-performing behaviors in their team.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b16e6b6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b16e6b6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2f7a745\" data-id=\"2f7a745\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66242d3 elementor-widget elementor-widget-heading\" data-id=\"66242d3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Inform and Enable Sales managers for real time course correction<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8f1b3cb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8f1b3cb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e7f2b33\" data-id=\"e7f2b33\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f8366f elementor-widget elementor-widget-spacer\" data-id=\"5f8366f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3040f93 elementor-widget elementor-widget-text-editor\" data-id=\"3040f93\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Sales managers should have a bird&#8217;s eye view on each reps individual performance so that they can provide<a href=\"https:\/\/www.worxogo.com\/frequent-feedback-and-productivity\/\"> frequent and timely feedback<\/a> to their reps. Timely and regular appreciation helps teams remain motivated and improves productivity. Similarly timely guidance can help a lagging sales rep get back on track.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-27fd675 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"27fd675\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b879e0c\" data-id=\"b879e0c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-320517b elementor-widget elementor-widget-heading\" data-id=\"320517b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Focus managers' attention on average performers<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8ee5b29 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8ee5b29\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7da4a70\" data-id=\"7da4a70\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-209b6e1 elementor-widget elementor-widget-spacer\" data-id=\"209b6e1\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a92c9fe elementor-widget elementor-widget-text-editor\" data-id=\"a92c9fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Sales managers mostly focus attention on their best and least effective sales reps. However, <strong>the middle of the bell curve<\/strong> &#8211; the average performers make up almost 60% of the team. These reps rarely get the attention they deserve. However, they are also most likely to succeed if they get timely and consistent attention, feedback and appreciation. <a href=\"https:\/\/www.worxogo.com\/drive-productivity-move-the-middle\/\">This pharma sales<\/a> team improved sales by 20% just through focussed manager attention on middle performers.<\/p><p>worxogo&#8217;s Nudge Coach helps sales leaders build engaged motivated sales teams. Managers get an accurate picture of individual sales reps behaviors and helps them appreciate or guide their reps in just 2 clicks. The nudge coach provides sales team with personalized insights and nudges to build the behaviours needed to improve consistently. <a href=\"https:\/\/www.worxogo.com\/how-a-30-bn-healthcare-major-increased-its-sales-by-18\/\">Here&#8217;s how a leading pharma company improved sales by 18% using worxogo&#8217;s Nudge coach<\/a>.<\/p><p>Click <a href=\"https:\/\/www.worxogo.com\/pharmafieldsales\/\">here<\/a> to schedule a demo.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Pharma companies spend billions of dollars hiring the right talent and training their sales reps. It&#8217;s no wonder companies are&hellip;<\/p>\n","protected":false},"author":4,"featured_media":11474,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[222],"tags":[],"class_list":["post-11463","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>5 Strategies to Increase Pharma Sales Force Effectiveness<\/title>\r\n<meta name=\"description\" content=\"These five strategies keep pharma sales reps and managers focussed and consistent to increase pharma sales force effectiveness - Align org...\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/worxogo.xogoweb.com\/legacy\/5-strategies-to-increase-pharma-sales-force-effectiveness\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"5 Strategies to Increase Pharma Sales Force Effectiveness\" \/>\r\n<meta property=\"og:description\" content=\"These five strategies keep pharma sales reps and managers focussed and consistent to increase pharma sales force effectiveness - 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